 | CHRIS WALLACE IS SO HAPPY |
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| SAVVY STATION SITES GOING LOCAL |
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| HOUSTON ANCHOR LEGEND DIES |
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| NETWORKS DISMISS HILLARY LANDSLIDE |
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| WATCH ALL THE ANCHORS BUTCHER "MEDVEDEV" |
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| FORMER REPORTER WINS PRIMARY ELECTION |
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| BIG BUTTS AND DEATHTRAPS IN DFW |
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| SAN DIEGO REPORTER ON LEAVE OF ABSENCE |
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| ANCHOR MOVE FROM COLUMBIA TO D. OF COLUMBIA |
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| TRACK YOUR NEWS CHOPPER ONLINE |
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| NBC GOING FOR PROFITS, NOT RATINGS |
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| AL MICHAELS WON'T BE CALLING FOR NFL NETWORK |
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| THE CURSE HEARD AROUND THE WORLD |
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| PREGNANT CHICAGO SPORTSCASTER SUVIVES CRASH |
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| EARTHLINK PULLS WI-FI IN PHILLY, THE WORLD |
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| ESPN EXPANDING SPORTSCENTER |
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 | PLACEMENTS AT THE DAVID CRANE AGENCY |
JUSTIN WILFON to Morning Anchor, KJRH, Tulsa.
KRISTY KIRCHER to Primary Anchor, FOX11 KKFX, Santa Barbara-San Luis
Obispo-Santa Maria.
Justin and Kristy are represented by Steve Swienckowski of DCA (The David Crane Agency). http://www.davidcrane.com. |
| BLOOMBERG PUMPING UP ITS NEWS BUSINESS |
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| "AMERICA'S MOST WANTED" NAILS 1,000 CROOKS |
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| ANOTHER "BUSHIE" JOINS CNN |
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| ABC TO "TARGET" THEIR RATINGS |
By STEPHANIE KANG and SUZANNE VRANICA
WSJ
Under pressure to prove the effectiveness of TV advertising, ABC will announce today a new measurement tool for marketers that offers various details about the viewership of particular shows beyond just ratings.
ABC's new "Advertising Value Index" allows advertisers to choose from more than 15 criteria, including factors such as income level, education, employment status, how long viewers tune in to commercials or how engaged they are with the program. The idea is that advertisers choose the criteria they are interested in, giving extra weight to factors they deem most important, to come up with the programs that their target consumers are likely to watch.
While advertisers increasingly have access to assorted data about their target audiences -- including much of the information in ABC's new index -- a surprising number still make decisions the old way: based simply on the sheer number of people in a particular age range who watch a show. With its new customization tool, Walt Disney's ABC is trying to get marketers' attention by making it easier to compare the attributes of one network with another, or of shows within the same network. ABC plans to roll out the index at its upfront ad-selling presentation today.
MORE from the WSJ |
| STORMY WEATHER(MAN) IN BIRMINGHAM |
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| SUE SIMMONS SLIPS, BUT WTF! |
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| WKRG-TV FORMS "CRIME FIGHTING UNIT" |
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| FOX HOT FOR KDFW'S MEGAN HENDERSON |
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| NBCU SYNDICATING HEALTH VIDEO |
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| BILL O'REILLY LOSES IT (THE VIDEO) |
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| GRIPPING WILDFIRE CHOPPER VIDEO |
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| PHIL DONAHUE RETURNS TO WGN |
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| KIMBERLY DOZIER HAD TOUGH TIME SELLING BOOK |
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| JIMMY FALLON IS THE NEW CONAN |
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| SPANISH NEWSCASTS KICKING BUTT (AND WHY) |
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| SUDDEN CHANGE IN THE WEATHER AT KARK-TV |
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| HANNAH STORM TO ESPN |
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| 25 YEARS OF BACK YARD WEATHER |
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| WALL TO WALL WEATHER INTERRUPTIONS |
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| THE STORK IS BUSY IN INDY |
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| FOX NEWS PARTNERS WITH COLLEGE REPORTERS |
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| NBC STRUGGLING WITH NET PROFITS |
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| FOX CANCELS "BACK TO YOU" |
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| CHUCK TODD IS THE NUMBERS GUY |
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| BROADCAST NUMBERS STILL DOWN AFTER STRIKE |
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| PAPPAS STATIONS FILE CHAPTER 11 |
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| WRC-TV GETS NEWS DIRECTOR |
DCRTV.COM Reports:
5/10 - Camille Edwards becomes news director at NBC's Channel 4/WRC. She comes from NBC's WMAQ-TV in Chicago, where she was news director. Early in her TV career, in the early 1990s, she produced the 6 PM newscast at Hearst's Channel 11/WBAL in Baltimore. Edwards has also worked at ABC's WPVI-TV in Philadelphia, ABC's WLS-TV and at CBS's WBBM-TV, both in Chicago. She replaces Vickie Burns, who left her news director gig at WRC in March for the news director gig at NBC's WNBC-TV in NYC. Burns had been with WRC since 2003..... |
| FOX BUSINESS CHANNEL ALREADY SHUFFLING |
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| PRIME TIME IS NOW HISTORY |
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| AP ON WHY CLINTON BID FAILED |
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| SHEP SMITH: "GONE IN 10 SECONDS" |
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| FOX STAFFER FIRED FOR PRO-MCCAIN REMARK |
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| JOHN MCCAIN IN YOUR NEWS OPEN |
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| "TRUCK NUTS" ON THE 6 O'CLOCK NEWS |
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| KNBC-TV TARGETING GRADESCHOOLERS |
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| "MOVE YOUR STATON BACK WHERE IT BELONGS" |
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| NARROW ESCAPE FOR CNN REPORTER IN MYANMAR |
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| CITIZEN JOURNALISTS: WWW.TWISNEY.COM |
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| WCCO AMBUSHES THE MAYOR |
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| KSTP REPORT ON "TASER CAMS" |
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| RUSSERT TO JUDGEMENT |
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| SHOULD REPORTERS CALL THE POLICE? |
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| SWEEPS STUFF IN PITTSBURGH |
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| SON OF GM TO HOST KTVT PROGRAM |
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| GUNFIRE DURING LIVE SHOT |
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| "DAILY SHOW" A LOT LIKE "O'REILLY" |
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| ANCHOR SHIFT AT WNBC-TV |
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| "LOST REMOTE" FOUNDER HEADING TO MSNBC |
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| W. PALM ANCHOR RAISES EYEBROWS WITH SPEECH |
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| STILL NO BUYER FOR KRON-TV |
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| COUNTRY CLUB DUES CUT AT GANNETT |
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| LURKING IN THE SEWERS IN DFW |
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| REVAMPING LOCAL NEWS AT NBC |
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| JIM HEFNER OUT AT WRAL-TV |
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| DAN RTHER CAN'T FIND A GOOD JOB |
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| NY1 WELCOMES COMPETITION FROM WNBC-TV |
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| CBS3 BOSSES FROWN ON ALYCIA LANE'S PARTY |
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| WCBS-TV PASSES ON "WE JUST HAD SEX" |
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| SINCLAIR TALKS ABOUT GOING PRIVATE |
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| NEWSCORP EARNINGS SOAR |
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