by Michael Bille
January 27, 2012 02:13
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by Michael Bille
January 20, 2012 05:29
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WOIO is taking a very creative approach to covering a "no cameras in the courtroom" story. "The County Corruption trial of Jimmy Dimora is playing out in Federal Court -- where our cameras are not allowed. So we're keeping you up to speed with actual, word for word, court transcripts in what 19 Action News is calling "The Puppet's Court!" Here's a link to the station page involving the ongoing coverage.
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by Michael Bille
January 11, 2012 04:05
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When a news franchise just doesn't work. And, who would have thought this one would? Meanwhile, anchor Ashley Banfield pushes back on the Stewart treatment.
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by Michael Bille
November 30, 2011 07:47
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If you missed Tuesday's "Nightly News" newscast (11/29)you missed an unflappable Brian Williams dealing with an extended fire alarm in the studio. The alarm blared for a good part of the newscast, even after a commercial break. A good lesson here for all news anchors dealing with the unexpected!
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by Michael Bille
November 1, 2011 04:51
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Putting an end to child sex trafficking. It is a goal that almost anybody would support. And many do, by reaching into their pocketbooks. But an NBC Action News (KSHB-TV, Kansas City) investigation by Ryan Kath found a national non-profit organization is not living up to its promoted message of taking child predators off the streets. The station gave this story more than 5 minutes. Collective Talent strongly believes it is stories like this that will keep local television news relevant and healthy. Ryan, great work!
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by Michael Bille
October 25, 2011 09:10
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This spot from KDAF in Dallas, promoting The 33 News, won gold for best news/information program spot at the 2011 PROMAX Awards.
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by Michael Bille
October 12, 2011 04:20
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Uncle Barky writes on his blog from DFW: WFAA8's selling of early morning co-anchor Ron Corning has reached stage 2 with a new 30-second spot featuring the eager kid and his wizened mentor, sports anchor Dale Hansen. So is it working? Well, WFAA8's early morning ratings seem to have perked up just a bit since the campaign began toward the end of September. Last week, the station inched into second place on Monday, Thursday and Friday. WFAA8's new comedy ads on his behalf underscore the station's latter day belief that personality is as important as content in the early morning environment.(You can view part 1 of this campaign in the video below)
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by Michael Bille
October 5, 2011 03:04
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The "Onion News Network" returned for its second satirical season with a story worthy of its gift for breathlessly hyperbolic, insensitively packaged news: The world, it seems, is coming to an end. We loved the graphics....
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