WSET-TV's "real" anchor, Noreen Turyn, leads and tags a story about this restaurant owner donating tip money to Haiti.

Breaking through begins with bringing your “real” self to work, as opposed to your “best” self.  Too many anchors (maybe most?) choose one style of "serious" for every serious story...trying to portray every story’s heart with a deepened voice and stoic one-size-fits-all non-expression in their faces.  It's no wonder that, to viewers, they all begin to look and sound alike. 

For the "real" anchor or reporter, there's more than one flavor of "serious." Real talent tell stories like they really would, not based on some arbitrary idea of how they “really should.”

See more video and read what Nick Dalley, Master Coach at The Coaching Company has to say about being your real self as opposed to being your best self on-air, and why understanding the difference matters so much.

The Coaching Company is fully equipped to coach individuals and teams via the internet.  No waiting to schedule a visit when you have a concern about talent, and no travel expenses.  Call Barry Nash at 214-520-2000 or email him at bnash@coachingcompany.com for more information.