KATU's Brian Wood and Angelica Thornton balance the demands of scripted copy and breaking news.

Thanks to advances in what we call Performance Science, we know more than ever about how human beings capture and keep the attention of others. 

Researchers at the MIT Media Lab have pioneered a way to measure the effects of gestures, tone of voice, body language, etc — and the results are startling!  In everything experts have measured — job negotiations, business proposals, sales pitches, speed dating — success correlates directly to the ways that people use their voices and bodies independent of the words they are saying.

It seems we observe and trust how people say things more than what people say.  The MIT folks call these non-linguistic elements of performance "honest signals." 

Bottom line:  To work as effectively as Brian Wood and Angelica Thornton — the anchors featured in this TCC tip -- you have to be doing a lot more than just saying the right things.

Study the video and read what Barry Nash, Founding Partner and Head Coach at The Coaching Company, has to say about the latest research and what it means for anchors and reporters on a day in, day out basis.

News Managers:  The Coaching Company is fully equipped to coach individuals and teams via the internet.  No waiting to schedule a visit when you have a concern about talent, and no travel expenses.  Call Barry Nash at 214-520-2000 or email him at bnash@coachingcompany.com for more information.

TCC is also proud to be the home of The Desktop Coach, the only on-line DIY coaching site for TV news managers.  Critique your talent and generate customized coaching recommendations, track their progress over time, and automatically schedule in-house coaching sessions.  Call Barry Nash at 214-520-2000 for a tour, or go directly to The Desktop Coach registration page to sign up and test drive the system.

Talent:  Want to know how you really stack up?  Use The Desktop Coach for News Talent to critique your own performance, confidentially compare your work to others like you, and find out what you need to do to take your work to the next level.  Go to The Desktop Coach registration page to register.  There is no charge for individual talent to register and use the system.