WBBM staff greet their new old (or should that be "old new?") anchor team.

Whatever your opinion about cbs2chicago bringing back the anchor team of Bill Kurtis and Walter jacobson, you can't blame them for trying.  Few things generate viewer loyalty as powerfully as truly great chemistry between anchors.  And that begs a big question:  Can chemistry be coached?  There is research that strongly suggests that the answer is  “Yes.”  We’ve seen it first-hand, especially in metered markets where we can observe shifts in viewing pre- and post-coaching.

People who like and respect each other coordinate their behavior — their movement, in particular — in specific and observable ways.  And what you observe on the outside generally reflects what is going on inside.  A team that is mentally on the same page will work together differently than a team that is at odds in one way or another.   And viewers can see it, hear it, and sense it. 

Read what TCC Head Coach Barry Nash has to say about the research on rapport and chemistry, and what the results mean for you and the way that you coach your anchor teams.  You can also watch the Kurtis/Jacobson reunion newscast and stretch your coaching muscles by posting your thoughts at You Be The Coach, The Coaching Company's facebook page for the coach in all of us!

Looking for your next hire on Collective Talent?  The Coaching Company provides free coaching for any talent you hire out of the Collective Talent talent gallery.  You can contact Michael Bille at CT or Barry Nash at TCC for details.