Some years ago, an experienced TV news researcher was ticking through the list of things that most influence viewer opinion about talent: visual image, body language, sound of the voice, teamwork, and community involvement. Then she pointed out that there was this one thing with the power to trump them all, but she couldn’t even name it, much less measure it. She called it  “the X factor.” “All I can really tell you,’ she said, “is that some people have it and some people don’t.”

Well, research has come a long way and as a result the old X factor is not such a mystery.  This week's post from TCC Head Coach Barry Nash features a couple of legendary communicators from Atlanta and focuses on what research is teaching us about really standing out from the crowd.

WSB-TV's Pearson and Pruitt:  X Factor²

Click here to access TCC's blog and read Barry's detailed comments -- and to add your own.

Looking for your next hire on Collective Talent?  The Coaching Company provides free coaching for any talent you hire out of the Collective Talent talent gallery.  You can contact Michael Bille at CT or Barry Nash at TCC for details.