The way you sound has never been more important, especially in dayparts when viewers listen more than they actually watch.

We've known for decades that the sound of the voice actually influences an audience at least as much as the words themselves, if not more. Now research is showing exactly how emotions change the voice, and how the management of pitch, tempo and emphasis is likely to impact the way that viewers feel about your anchors and reporters.  

SOUNDING GOOD:  KMGH'S LANDESS AND TRUJILLO

In a new blog posting, The Coaching Company's Barry Nash shares some of the important findings and offers suggestions on what talent and their managers should do about them.  The posting features the work -- and voices -- of veteran Denver anchors Mike Landess and Anne Trujillo.

(If you link to the TCC blog and see an old post instead of the one above, please try refreshing your page view.  Some systems revert to the last post you accessed instead of to the newest one.)