by Michael Bille
October 12, 2011 04:20
in Collective Talent
| 0 Comment
Uncle Barky writes on his blog from DFW: WFAA8's selling of early morning co-anchor Ron Corning has reached stage 2 with a new 30-second spot featuring the eager kid and his wizened mentor, sports anchor Dale Hansen. So is it working? Well, WFAA8's early morning ratings seem to have perked up just a bit since the campaign began toward the end of September. Last week, the station inched into second place on Monday, Thursday and Friday. WFAA8's new comedy ads on his behalf underscore the station's latter day belief that personality is as important as content in the early morning environment.(You can view part 1 of this campaign in the video below)
0431d3cb-dbd7-4a4b-94f0-1fd016d56ec4|1|3.0
Permalink